KOTA KINABALU, May 30, 2022: Sabah is on track to revitalize the state’s marine tourism industry by promoting its many dive sites to the rest of the world.
The Sabah Tourism Board team and several key players participated in the three-day Malaysia International Dive Expo (MIDE) at the World Trade Center in Kuala Lumpur.
The highly anticipated scuba diving exhibition opened on May 27. Former Malaysian Diving Tourism Ambassador and pioneer of the Sabah diving industry, Clement Lee gave a presentation ‘Sabah Uncapped Submarine’ May 28.
The presentation highlighted the many rich dive sites including the Blue Ring Reef and wreck dives at Lahad Datu.
Sabah Tourism Board chief executive, Noredah Othman, said scuba diving has contributed to the good growth of tourism in Sabah over the years, with international divers visiting the state to explore its seabed. sailors.
“We have seen the growth in estimated diving revenues before the pandemic, where they increased from MYR 799.8 million in 2018 to MYR 821 million the following year.
“The trend reflects an increase in guest arrivals at Sabah’s dive sites, which recorded 133,921 arrivals in 2018 and 137,749 arrivals in 2019 respectively,” she said.
The 2018 figure was 127,551 international arrivals and 6,370 domestic arrivals, while the 2019 statistic was 130,604 foreign arrivals and 7,145 domestic arrivals.
According to data from Sabah Tourism 2019, China (including Hong Kong) has the most international visitors to Sabah dive sites, with 99,714 arrivals.
Next come Taiwan (1,561), the United States (766); the United Kingdom and Ireland (595); and Singapore (506).
“Sabah is not just about mountains and culture, but also a premier scuba diving destination, where some of the best dive sites in the world can be explored in the state.
“It is encouraging to see an 11% growth in domestic scuba diving trips in 2019, indicating that interest in diving in Sabah is on the rise. We therefore encourage Malaysians to explore this activity to understand why travelers are also looking for our dive sites,” she said.
Despite the loss of special interest tourists during the pandemic, Noredah was optimistic the dive industry would rebound and reaffirmed the council’s commitment to showcasing the beauty of Sabah from mountaintop to mountaintop. deep blue sea while encouraging tourism stakeholders to do the same.
The Sabah Tourism Board team has been joined by GTS Travel Sdn Bhd and Borneo Divers Sdn Bhd to promote the state’s underwater splendor at MIDE.
For more information visit: www.sabahtourism.com.
(Your stories: Sabah Tourism Board)